The Vaulted Card Launch Campaign

Client: The Vaulted Card
Year: 2025

The Brief

Turn A Trading Card Launch Into A Cultural Drop.

Content

Falcons was bringing The Vaulted Card to market — an exclusive football trading card collection landing at Virgin Megastore in The Dubai Mall, Mall of the Emirates, and The Galleria Abu Dhabi. A new brand in a category built on hype, scarcity, and the thrill of the pull. It needed content that could speak to serious collectors and casual football fans in the same breath — and turn every pack opening into a moment worth sharing.

Our Approach

We built the campaign around the ritual of the pull. Pack rips shot like reveals, player spotlights cut to the pace of the game, and product photography that treated every card like a collectible — not merchandise. A drop-by-drop social rollout kept the feed moving between releases, so anticipation never had time to cool.

Capabilities

Campaign Reels
Product Photography
Social Media Management
Content Library
Short-Form Video

"A CARD ISN'T CARDBOARD — IT'S THE MOMENT A FAN HOLDS THE GAME IN THEIR HANDS."

Process

01

Discovery

Deep dive into collector culture, pull-video formats, and the hype mechanics driving the trading card resurgence — grounding the creative in how fans actually collect.
02

Concepting

A modular content framework built around drops: hero reveals, player spotlights, and pack-rip formats designed so one shoot could feed weeks of releases.
03

Shoot

Multi-format production capturing hero product, macro card detail, lifestyle, and social cuts in parallel — every card lit and framed like the collectible it is.
04

Distribution

Rollout calendar synced to retail drop dates across Dubai and Abu Dhabi — content paced to peak when packs hit shelves.